Advisory Services
Sales Enablement Digital Content Management
Develop and Oversee GTM-Sales Strategy Alignment
Establish and maintain a strategic alignment between Go-To-Market and sales strategies, utilizing content libraries as a central resource. Regularly assess and adjust the content within the libraries to ensure it supports the evolving GTM and sales objectives.
Streamline Content Accessibility
Enhance visibility and retrieval of content by integrating library locations into the existing digital ecosystem. Effectively communicate the locations of content libraries through established communication channels to ensure ease of access.
Enhance Onboarding Experience
Provide onboarding materials with clear instructions to utilize content libraries. Simplify the onboarding process to facilitate quick adoption and engagement with available resources.
Elevate Seller Engagement
Aim to improve the seller experience by addressing sales and revenue enablement to drive performance. Implement feedback mechanisms to continuously refine the seller journey and content effectiveness.
Integrate Training and Readiness Resources
Create a seamless connection to readiness materials and training opportunities in GTM and sales tools. Ensure sellers have immediate access to necessary educational resources to enhance their skills and knowledge
GTM Digital Content Libraries
Efficient Content Organization and Accessibility
Strategically organize and store a diverse array of digital content tailored for marketing, sales enablement, and various organizational functions. Ensure the content is structured in a user-friendly manner, facilitating easy access and utility for the intended audience.
Content Library Aligned with Organizational Goals
Sustain a content library that resonates with the organization’s objectives, meticulously curated to prevent the accumulation of superfluous material.
Standardization of Content Discovery Methods
Develop a uniform set of attributes, vocabularies, and taxonomies designed to enhance the discoverability of content. This systematization aids users in locating the precise content they need efficiently.
Lifecycle Management of Content
Oversee the entire content lifecycle, encompassing the stages of creation, storage, and eventual archiving or disposal. This ensures the content repository remains up-to-date and pertinent.
Collaborative Digital Workspace for Content Teams
Foster a collaborative environment for content creators, editors, and publishers. Align their efforts within a digital workspace that is conducive to efficient workflow processes and collective productivity.
Advisory Framework
Assessment & Discovery
Conduct a content audit to evaluate existing digital assets content repositories, governance policies, and workflows. Perform stakeholder interviews to understand business objectives, pain points, and technical needs and assess compliance requirements. Identify current practices and gaps, inefficiencies or redundancies.
Strategy Development
Establish a governance model with standards for metadata, taxonomy, permissions, security, and a content lifecycle strategy. Develop a workflow plan that streamlines approvals, cross-department collaboration, and interoperability across CMS, DAM, CRM, and other applications.
Technology Selection
Recommend CMS/DAM solutions that make sense for the stage of your organization. Develop automation solutions for content creation, tagging, publishing, and archiving. Enable AI-powered search and personalization for enhanced user experience.
Performance & Scalability
Monitor content effectiveness through KPIs and dashboards to continuously refine content processes with data-driven insights. Ensure adaptability for emerging technologies like AI and machine learning.
Ongoing Support & Innovation
Training programs and managed services for system upkeep and enhancements.